Terms of Use

Introduction

Welcome to Annapurna College of Film and Media (ACFM), a premier film and media education institution in Hyderabad, India. By accessing or using www.acfm.edu.in or any digital services provided by ACFM, you agree to these Terms of Use. These Terms govern your interaction with our website, online forms, digital content, and services. Please read them along with our Privacy Policy, which describes how your personal information is collected, processed, and protected.

ACFM’s online services are intended for users who are 18 years of age or older. Users under 18 may use our services only with verifiable parental or guardian consent, in accordance with the Digital Personal Data Protection (DPDP) Act, 2023.

Consent for Communication

By sharing your contact details on our website—such as during admission enquiries, campus tour requests, workshop registrations, or general information requests—you consent to receive communication from ACFM and its authorized partners through WhatsApp, Google RCS, SMS, email, and phone calls.

Purpose of Communication

These communications may include:

• Admission updates
• Course information
• Campus news and events
• Student service notifications
• Feedback requests
• Promotional and marketing updates

Your consent overrides DND/NDNC preferences and can be withdrawn anytime by emailing info@acfm.edu.in.

Acceptable Use

When accessing the ACFM website, you agree not to:

• Use the site for unlawful or harmful purposes
• Attempt unauthorized access or security breaches
• Upload malicious, defamatory, or infringing content
• Interfere with website performance or services
• Use bots, scrapers, or automated tools to extract data
• Misuse online forms, applications, or communication tools

ACFM reserves the right to restrict access if misuse is detected.

Intellectual Property

All website content—including text, videos, images, graphics, student work, course descriptions, academic material, and branding—is the intellectual property of Annapurna College of Film and Media or its licensors. You may use this content solely for personal and educational purposes. Reproduction, distribution, or commercial use without prior written permission is prohibited.

Personal Data Protection

ACFM processes personal data in full compliance with the Digital Personal Data Protection Act, 2023, and international best practices.

Data Processing Principles

We follow these principles:

• Informed and explicit consent
• Lawful and fair processing
• Purpose limitation
• Minimal data collection
• Accuracy and confidentiality
• Strong security safeguards
• Limited retention and timely deletion
• Accountability and transparency

Your Data Rights

Users (Data Principals) have the right to:

• Access their personal information
• Request correction or updates
• Request deletion when the purpose is fulfilled
• Withdraw consent at any time
• File grievances
• Nominate an individual to exercise rights on their behalf

Details are available in our Privacy Policy.

Children’s Data

ACFM processes the personal data of individuals under 18 only after obtaining verifiable parental or guardian consent, as required under DPDP Rules. Children’s data receives heightened protection, minimal processing, and strict retention safeguards.

Data Retention

We retain personal data only for as long as necessary for academic, administrative, legal, or regulatory purposes. Once no longer required, data is securely deleted in compliance with DPDP provisions. Advance notice may be provided where required.

Data Security and Breach Notification

ACFM employs robust technical and organizational measures to safeguard personal data, including:

• Encryption
• Secure servers
• Access controls
• Monitoring systems
• Secure backups
• Regular audits

In the unlikely event of a data breach, ACFM will notify affected users and the Data Protection Board of India as mandated by law.

Third-Party Services

Our website may link to external platforms such as CRM systems, payment gateways, registration forms, or learning tools. ACFM is not responsible for the content, privacy practices, or security of third-party websites. Users should review their respective terms and policies.

International Data Transfer

Your personal data may be processed or stored outside India when required for operational, academic, or technological purposes. Such transfers comply with DPDP Act requirements and Government of India guidelines.

Grievance Redressal

For questions, concerns, or data-related rights requests, please contact:

Changes to the Terms

ACFM may revise these Terms periodically to reflect regulatory, academic, or operational changes. The latest version will always be available on this page. Continued use of the website constitutes acceptance of the updated Terms.

Governing Law

These Terms are governed by the laws of India. Any disputes will fall under the exclusive jurisdiction of the courts of Hyderabad, Telangana.